Being a photographer–whether in fashion, advertising or weddings–is all about the packaging. The work may speak for itself, but it’s the photographer’s overall look and personal style that should serve as an extension of his skill and plays an integral part in his branding. Putting a premium on looking the part has never been a more important aspect of being a creative as it is today, when everything is fast-paced and documented in lightning speed at a click of a button. It’s both a blessing and a curse, but can be used to the advantage given the right outlet. This was Dominic’s objective when he and his wife approached me to do a wardrobe overhaul and help him find his signature look. Dressing him wasn’t so much of a challenge: he is medium built with a good height to pull off slim-cut shirts and pants, was honest about what he felt comfortable in and was intently listening to my advice and tips. We came up with a good collection of jackets, slacks, a pair of shoes and purchased two vital wardrobe staples that men often take for granted–the perfect white shirt and a great fitting pair of jeans. The day after we went shopping, Dominic covered a wedding wearing his new threads and promptly sent me a photo of his outfit. Not only did he look like the pro photographer he was, his clothes spoke volumes about his eye for style, too.
You can check out his work at www.dominicbarrios.com