A little over a year ago, entrepreneur Pia See had an idea. She was running a uniform supply business and pregnant with her second child when she saw potential in one of her sewers who made clothes outside the workshop for extra cash. When she took over the business from her MIL, Pia discovered that there were lean months. “I wasn’t content with that so I thought of a sideline to fill in those months when orders were slow.” She started with a few dresses to wear throughout her pregnancy, made by her talented sewer, and friends began to notice. “Why don’t you sell those!”, they’d tell me. I had to attend a wedding after I gave birth while still breastfeeding so I made a dressy top that was easily accessible anytime my son had to feed. That was the first ever top I made for Unif0rm and it was a hit.”
The EVE tuxedo top is probably my personal favorite: it’s a white sleeveless button down with a black tuxedo ribbon at the neck with the option of popping up the collar for added chic factor. It’s simple yet clever and instantly adds polish even with jeans or shorts. Pia paired the top with a ball skirt for the wedding and got big compliments and a ton of inquiries. That’s when she thought of launching her brand. Her original uniform business still exists but is slowly getting surpassed by her new venture, giving her the push to expand. Having seen samples of her top sellers, I urged her to go for it. The quality of the fabrics, the fit and good sizing, along with the small details that make it unique are just some of the qualities that made me a believer.
Pia’s style is a little bit boyish, never too girly or precious and suits her petite frame perfectly. It’s obvious she knows a thing or two about style and carries it well: the dramatic neoprene tunic with matching pant she co-designed almost made me beg to have one made for myself. “I’ve never worn this, no occasion but it’s pretty nice pala. I feel like a superhero!” That outfit alone deserved its own debut so I’m ecstatic it happened here. Read on to see more of Pia’s androgynous style and why her line should be your daily uniform.
What she does Owner & Creative Director of Unif0rm
Personal style A mix of highs and lows. Classic with an edge.
Her days be like Weekdays are easy but busy. It’s a lot of time management between family, myself and work. Weekends are spent with family doing what the kids want, eating out or zoos. We also like doing simple outdoor activities; running around flying a kite or kicking a ball just to release all the energy. I like to cook too, it relaxes me. I also enjoy watching movies and getting lost in a book.
Favorite designers and shopping haunts Yohji Yamamoto, Cristobal Balenciaga, Phoebe Philo, JW Anderson; I shop everywhere! From department stores, specialty stores to sidewalks. I like the thrill of finding a good buy. My go-to shops are Unif0rm, Zara, COS, Celine, Acne Studios to name a few.
Top 5 closet staples Bag, watch, jeans, loafers and scarf.
Celebrity crush Kate Beckinsale because she has a very pretty face and I find her appeal very sexy. Emmanuelle Alt for her fashion style and how she carries herself.
Reading material I read any kind of Home, Fashion, Food and Chismis magazine!
Online surfing I love Pinterest!
Style evolution My job influences my personal style a lot because I like to wear the clothes I make. That’s how I do my marketing and that’s how I also make sure what we make are wearable.
Current uniform It’s anything that works for me for different occasions. In other words, foolproof looks! I have various kinds but top of mind would be a button down shirt and jeans—confident and sexy paired with either loafers, sneakers or heels.